Since the majority of Web site travelers begin with one of the major search engines, visibility on these sites has become crucial for most businesses. But what can someone do to increase his or her rank for keywords and phrases relevant to the Web site's content? The theme you'll hear from most Web marketers these days is this: “Submitting is not enough.”
Why Use WebPosition?
WebPosition is a tool that enables Web site owners and managers to systematically improve their Web site's relevance for keyword and phrase queries in the major search engines. Traditionally, this has required long hours of trial and error, as well as poring over dozens of how-to guides and newsletters. WebPosition offers eight critical elements needed to create, improve, and maintain search engine rankings:
Page Builder: Creates an HTML page optimized for the selected engine and keyword. Templates can be created to customize the look and feel of the pages it builds.
Wordtracker Keywords: Wordtracker is a U.K. based company that WebPosition has partnered with to provide a suite of keyword research tools.
WebTrends Keywords: This feature allows WebPosition to gather information from WebTrends about which search engines and keywords the visitor used to find the URL or web page.
Page Critic: Supplies expert advice on how to optimize new or existing Web pages. Page Critic knows each search engine's unique “personality” and how to build TOP ranking pages for each without “spamming” or abusing the index.
Page Editor: Easily modify pages with the built-in HTML editor or use your own.
Submitter: Once pages are created or modified, they must be submitted. WebPosition offers advanced submission “safety” features not found elsewhere that insure users don't over submit to an engine or accidentally violate one of their ever-changing submission guidelines.
Reporter: Checks a site's positions in the major search engines to determine its rank in the TOP engines for each chosen search keyword or phrase.
Scheduler: Activates the Reporter daily, weekly, or monthly to automatically check a Web site's positions. You can also schedule submissions and even run Link Defender mission.
For detailed description of each part of WebPosition please refer to our other training manual on “Using WebPosition”.
Why Use WebPosition?
WebPosition is a tool that enables Web site owners and managers to systematically improve their Web site's relevance for keyword and phrase queries in the major search engines. Traditionally, this has required long hours of trial and error, as well as poring over dozens of how-to guides and newsletters. WebPosition offers eight critical elements needed to create, improve, and maintain search engine rankings:
Page Builder: Creates an HTML page optimized for the selected engine and keyword. Templates can be created to customize the look and feel of the pages it builds.
Wordtracker Keywords: Wordtracker is a U.K. based company that WebPosition has partnered with to provide a suite of keyword research tools.
WebTrends Keywords: This feature allows WebPosition to gather information from WebTrends about which search engines and keywords the visitor used to find the URL or web page.
Page Critic: Supplies expert advice on how to optimize new or existing Web pages. Page Critic knows each search engine's unique “personality” and how to build TOP ranking pages for each without “spamming” or abusing the index.
Page Editor: Easily modify pages with the built-in HTML editor or use your own.
Submitter: Once pages are created or modified, they must be submitted. WebPosition offers advanced submission “safety” features not found elsewhere that insure users don't over submit to an engine or accidentally violate one of their ever-changing submission guidelines.
Reporter: Checks a site's positions in the major search engines to determine its rank in the TOP engines for each chosen search keyword or phrase.
Scheduler: Activates the Reporter daily, weekly, or monthly to automatically check a Web site's positions. You can also schedule submissions and even run Link Defender mission.
For detailed description of each part of WebPosition please refer to our other training manual on “Using WebPosition”.
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